We follow yesterday’s introduction to the 2024 Year-End Music Report, with a second piece of coverage. In the first part we learned how U.S. audio influences global streaming metrics, and also how independent distribution dominates “Major Distribution.”
Today we cover more ground in the 90-page report.
U.S. On-Demand audio streaming
Over three years, U.S. on-demand streaming has increased steadily and impressively into the 25-billion range weekly, as illustrated below.
Within that general picture of streaming volume, we learn about preferred genres, the top three of which are:
- R&B / Hip-Hop (over 300B streams)
- Rock (over 200B streams)
- Pop (nearly 200B streams)
Rock plays the deepest back catalog repertoire, perhaps unsurprisingly, and World Music holds the most current streaming tracks. Pop music is the fastest growing “core genre” and Christian/Gospel the slowest to grow share.
Need we point out this result — that Taylor Swift is the leading on-demand streaming artist?
In one (quite cool) interactive slide, clicking on genres reveals key stats and charts.
Not satisfied with the national breakout, Luminate also itemizes fastest growing U.S. markets, by on-demand audio streaming (abbreviated as ODAS throughout the report) share. Here, we learn that Boston listeners have accelerated their stream listening faster than nine other U.S. cities.
Then, Luminate displays the U.S. map below, illustrating micro-regional genre preferences via ODAS. Latin and Country/Folk dominate.
A Selection Of Sections
Several sections of the Luminate report, and its interactive maps, explain how regional music is exported around the world — which countries are the most vigorous importers of music from other nations.
Another section focuses on songwriters (Taylor Swift dominates again) and countries of origin by number of songwriters.
A discovery section dives deeper than most, describing how classical, jazz, andblues fans distinctly discover their music. The short story there:
- Classical (websites)
- Jazz (podcasts)
- Blues (live events)
Yet another section describes fans and super fans by demographics. and music spending. (Super fans spend $113 amonth on live events, and $39/month on physical purchases.
The Luminate Index
A branded ranking is designed to better understand the depth, breadth and affinity of an artists’ fandom among U.S. consumers. It contains five components: depth, breadth and affinity of an artists’ fandom among U.S. consumers. The Luminate Index Top 10 is below:
Other sections round up this weighty and intensely interesting analysis of global on-demand audio streaming. This review, and yesterday’s merely skim. Get the whole real thing HERE.