Pandora released a report about Latinx listeners, exploring both their music consumption trends and how they identify with different aspects of American and Hispanic culture. With 58.9 million Hispanics living in the United States, representing 18% of the total population, this community is deeply engaged with music and commands a large potential audience for advertisers. Continue Reading
Deezer is expanding its Spanish language programming. The company is now offering a Deezer Originals hub for Spanish speakers, including exclusive content and commentary. Continue Reading
The RIAA has released its 2018 report on the Latin music market in the United States. The genre continued to grow for another year, with revenue up 18% to $413 million. Latin music was responsible for a 4.2% share of the total U.S. market, but this style is a major success story for streaming. Continue Reading
Rocío Guerrero is departing her role as head of Latin music at Spotify. She joined the streaming service in 2011 and played a critical role in building the cultural cache of the platform’s Viva Latino and Baila Reggaeton playlists. Continue Reading
The RIAA has released its half-year report on the Latin music market in the U.S., and the analysis echoes the same trends as the group’s H1 assessment of the overall music industry. Revenue from Latin music grew 15% on-year to $135 million. Continue Reading
Spotify is continuing its push into the live music space. After turning its popular Rap Caviar playlist into a concert event, the Viva Latino! playlist will get the same treatment. Concerts are becoming a notable revenue stream for the company. Continue Reading
The RIAA found that in 2017, U.S. revenue from Latin music increased 37% to $243 million. The genre holds a 2.8% share by value of the American music market. Streaming revenue grew 54% to $204 million, a record-high that secured an 84% share of the genre’s total results. Continue Reading
Brief news items and worthy reads from around the web: Pandora exec on voice ads. Why Latin music is having a moment. Playlists for (adoptable) puppies. Continue Reading