Spotify has expanded its Ad Studio platform, bringing the self-service tool out of beta. The Ad Studio will now be available in 18 additional markets around the world. This move marks a notable expansion to how businesses can advertise on the platform three years after the tool was initially introduced. Continue Reading
The Spotify Ad Studio is getting more analytics. The latest feature for this dashboard is a set of streaming conversion metrics designed to show how listeners responded to advertising campaigns. It can track how listeners reacted to hearing an ad, allowing labels and managers to see how many people investigated an artist’s catalog after hearing a promotion. Continue Reading
Spotify is expanding the beta test of its self-serve advertising platform. After an initial launch in the United States in September, the streaming music company is opening the beta trial of Spotify Ad Studio to Canada and the UK. Continue Reading
Spotify is continuing to expand its options for brands and businesses to advertise on its platform. Yesterday, the company announced the U.S. beta launch of a tool called Spotify Ad Studio. This self-serve platform has resources for the creation and management of targeted audio ad campaigns. Continue Reading