Spotify’s self-serve ad platform is now beta testing in the U.S.

Spotify is continuing to expand its options for brands and businesses to advertise on its platform. Yesterday, the company announced the U.S. beta launch of a tool called Spotify Ad Studio. This self-serve platform has resources for the creation and management of targeted audio ad campaigns.

Advertisers can use Ad Studio to create their own custom message with recorded voiceover and background music or upload an existing, fully-produced clip. The spot can then be targeted by traits such as age, gender, location, activity, listening platform, and music preferences.

“Over the last few years, we’ve established Spotify as a trusted space for brands and marketers to reach a hyper-engaged, verified audience,” said Brian Benedik, Spotify’s global head of sales. “Spotify Ad Studio opens that door to everyone. It’s an amazing opportunity for even more advertisers to build one-on-one relationships with our listeners.”

Spotify has developed many different ad products and options over the years. In May, the company announced a bigger foray into the programmatic space, with tests of real-time buying of its audio inventory on open exchanges.

Anna Washenko