The Interactive Advertising Bureau (IAB) has published an updated guide to digital advertising for media buyers. The 21-page document charts the business ecosystem and clarifies its vocabulary for advertisers. It is produced by the IAB Digital Audio Committee. Continue Reading
Apple Music is expanding its student pricing option to several new markets. There are now more than 30 countries where a less expensive tier is available to listeners in school. Continue Reading
Ofcom, the UK communications regulator, has released the 2016 edition of its digital radio report. Digital radio was responsible for 45.5% of total listening hours in Q3 2016. In some local areas, it has surpassed half of listening time. Continue Reading
Original programming is the latest trend when it comes to streaming video, but streaming audio is also getting in on the act. Spotify is launching two new programs focused on sharing original musical recordings. Continue Reading
Zenith Media shared some results from its 2017 edition of Programmatic Marketing Forecasts. Programmatic already dominates digital display buying, and will to an even greater degree in 2017. Traditional media, including radio, are slower to adopt data-driven buying, but the report says they will. Continue Reading
Brief news items and worthy reads from around the web: “Audio is the new video.” Best practices in radio ads. An audio celebration for a legendary boutique creative shop. Continue Reading
The reVolver podcast network is making its shows available on iHeartRadio. The company’s programming targets U.S. Hispanic listeners with both English- and Spanish-language content. Continue Reading
Triton Digital has entered a deal with Western Media Group that will expand its business in Canada. Under this arrangement, Western will exclusively operate Triton’s a2x programmatic audio advertising exchange in Canada. Continue Reading
VuHaus has added Houston Public Media as its newest affiliate. The platform, a non-profit for music discovery, hosts video content from several public radio partners. VuHaus’ hosted videos range from studio performances to live clips from special events. Continue Reading
Spotify is putting listener data to use in a more explicit way than usual in its new global marketing campaign. This push is the largest yet for the streaming company, covering 14 territories, and was developed in house. The ads present data points that showcase listener habits in reaction to key cultural moments from the year. Continue Reading
Amazon Music is continuing its steamrolling push into the modern music landscape. The company has hired Nathan Brackett as its new head of editorial. Brackett was most recently executive editor for Rolling Stone, and he’d been with the music magazine since 1996. Continue Reading
The mobile app for boutique television network Starz has integrated Spotify into the platform. This deal allows Starz app subscribers to access Spotify music from its TV shows and movies. Continue Reading