RAIN Notes: Monday, April 29
Month: April 2024
Why P1 radio consumers listen more … and less. (Jacobs Media TechSurvey 2024)
In the newly released new TechSurvey 2024, Jacobs Media ambitiously surveyed over 31,000 participants. As ever with this annual effort, most respondents were members of radio station databases, We look at why loyal radio consumers are listening less, and listening more, and attitudes about AI. Click for details, graphs, and the study download link Continue Reading
March podcast ad spend stays steady (Magellan); 10 of top 15 are repeaters
Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February. Ten of 15 are month-over-month repeaters. Notably, March had three more days than February.
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Spotify Q1: 1B Euros; total revenue +20%; 615M monthly users
Spotify’s Q1 earnings report provides clear bragging points for Spotify. Click for details and a financial data graphic. Continue Reading
Steve Goldstein: Navigating The Real Risks Of AI-Audio
by Steve Goldstein
In this latest guest column from podcast consultant and public speaker Steve Goldstein, Steve offers assessments of AI’s role in podcast production — including the host chair. The bottom line is to use AI cautiously, and Steve provides general guidelines. “As cliché as it might sound, don’t lose sight of what makes podcasts truly resonant and meaningful: their authenticity.” This is an important read. Continue Reading
Audacy Sports launches today, solving a “clunky” problem and better serving advertisers
Audio giant Audacy is announcing Audacy Sports, carving out a new umbrella brand which consolidates and represents the company’s considerable sports offerings. It launches today, coinciding with the start of the NFL Draft. The new configuration is built for advertisers, better showcasing Audacy’s range of ad opportunities. Click for more details. Continue Reading
RAIN Notes: Wednesday, April 24
— Basic Education (Ad Results Media)
— Lots Of Win (The Webbys)
— La Mejor (Triton Digital)
Acast annual report: Defending and defining the podcast ad market
Global podcasting company Acast has released its 94-page 2023 annual report. It describes markets and the company’s global reach, makes a case to podcasters and advertisers, defines the ad market, and delivers reams of detailed financial info. We consolidate highlights. Continue Reading
Spotify exits the IAB; podcasting particularly affected; a signal of extraordinay self-sufficiency
In what is seemingly a statement of global self-sufficiency, Spotify is no longer represented on the IAB’s list of compliant podcast companies. The movement feels momentous in its abruptness, absence of presage, widespread reaction, and inherent implication. Click for details. Continue Reading
RAIN Notes: Tuesday, April 23
James Cridland’s International Radio Trends: Networking but sounding local; and could the BBC go commercial?
by James Cridland
In his latest guest column: Bauer’s brand bundling. Then there is this piece of wistful idealism: “As the BBC gets ready to put advertising in its podcasts (on third parties) in the UK, you might think that if only BBC Radio took commercials, we’d not have to bother with the TV licence fee and everything would be good.” And than a deeper dive into that concept. A great, informative read. Continue Reading
Radio World announces “Best of Show” recognition at NAB 2024
Trade journal Radio World has announced its “Best of Show” for the NAB Show 2024. The awards celebrate companies excelling in media technology. Click through for the list.
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