Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend almost exactly the same as in February leaders are month-over-month repeaters. Notably, March had three more days than February.
In the comparison below, yellow highlights are Feb/Mar repeaters; green represents companies who were not in the previous month’s list.
Below is RAIN’s comparison of February to March top spenders:
Yellow = in Feb + Mar lists. Green = not in Feb list.
Magellan’s original graph (below) indicates the month-over-month spend, and the percentage of chamge from the previous month. We observe that Canva had the biggest leap.
