March podcast ad spend stays steady (Magellan); 10 of top 15 are repeaters

Magellan AI’s accounting of podcast advertiser spending for March, for the top 15 spenders, shows a total spend  almost exactly the same as in February leaders are month-over-month repeaters. Notably, March had three more days than February.

In the comparison below, yellow highlights are Feb/Mar repeaters; green represents companies who were not in the previous month’s list.

Below is RAIN’s comparison of February to March top spenders:

Yellow = in Feb + Mar lists. Green = not in Feb list.

Magellan’s original graph (below) indicates the month-over-month spend, and the percentage of chamge from the previous month. We observe that Canva had the biggest leap.


Brad Hill