After delay, Apple Podcasts Subscriptions launches today

After a delay to fix widely reported bugs, Apple announces today a firm launch of Apple Podcasts Subscriptions, a platform for creators and networks to offer paid listening plans. In most cases, those plans will offer listeners and ad-free experience, and/or unique content not given to non-paying followers. (What will this do to the ongoing confusion of the word “Subscribe” in free podcasts?) Continue Reading

Programmatic solves liquidity problem in streaming audio ads: RAIN/WideOrbit webinar report

In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio. Click through for coverage and the webnar video. Continue Reading