In the podcast portion of the WARC Global Ad Trends April 2019 report, one projection has the share of all audio advertising spend rising to 4.5% in 2020, from 1.9% last year. The report combines research from PwC, Edison Research,… Continue Reading
Host-read sponsor endorsements are common in podcasting, which owes its success in large part to leveraging the relationship between hosts and listeners. In this guest column, Steve Goldstein takes a fascinating trip through the history of live reads, including pioneer Paul Harvey who created the original playbook. Continue Reading
We covered the Sirius XM earnings report last week. Here, a deeper drive in Jim Meyer’s remarks about the Pandora merger and innovations in the car. “Bar none, the leader” On the April 24th Q1 2019 Earnings call for SiriusXM,… Continue Reading
Sue McNamara has joined PodcastOne as EVP Sales Eastern Division, the company announced today. She comes from Interep, CBS Corp., and US Total Traffic Network, and has been honored multiple times on Radio Ink’s Most Influential Women in Radio list and The American Registry’s list of the Top 1% of America’s Most Honored Professionals. Continue Reading
The drumbeat of Luminary exits reportedly continued over the weekend. Nick Quah, Hot Pod creator and author, cites unnamed sources reporting that podcast app and sales company Stitcher and PRX have joined the exodus. Podnews reports that iHeartRadio is also out. Continue Reading
Round numbers might be arbitrary, but that doesn’t stop this from being a milestone day for Spotify: Spotify now has 100-million subscribers. Combined with the free-listening ad-supported part of Spotify, total monthly active users (MAUs) sits at 217-million. Continue Reading
James Cridland’s International Radio Trends is a column by the Australia-based radio futurologist. THIS WEEK: Global closes its acquisition of three outdoor advertising companies. Pirate DAB has arrived. Much more. Continue Reading
Australian podcast company Whooshkaa starts the week with a new tech development that enables its hosted podcasts to become Alexa skills. That means that the podcast can be played through an Alexa device by invoking the show name rather than accessing TuneIn, which is Alexa’s standard podcast platform. Continue Reading
Venture investors Justine and Olivia Moore analyze how venture funding and exit money are balanced between tech companies and content companies in podcasting. Tech gets most of the startup funding money, while content gets most of the exit (acquisition) money. Graphics spell it out. Continue Reading
More indications of the explosive growth in Latin music was provided by Nielsen at the Billboard Latin Music Festival last week. Population growth, demographics, and streaming metrics are all in favor. Continue Reading
Voiceflow, which seeks to be the leading drag-and-drop voice app builder, has closed a fundraising round totaling $3-million. Total fundraising over the last five months is $3.5-million. A roster of other investors reads like a Who’s Who of entrepreneurship. Continue Reading
Guest columnist Zach Fuller, of MIDiA Research, looks at the history of audio disruption, and explores how Amazon’s free streaming service could advance the company’s global aspirations. “Embellishing the Prime pipeline through a free-streaming service is effectively the same strategy that RCA employed to incentivise radio adoption.” Continue Reading