Steve Goldstein’s Amplifi Media works with media companies and podcasters in developing audio content strategies. Goldsteing writes frequently at Blogstein, the Amplifi blog.
One of the driving forces fueling the red-hot podcast advertising market is host-read endorsements. These spots, where a popular host plugs a product or service in the fabric of the episode, represent much of podcast revenue. And yet, while podcasters tout their ability to move product by speaking to loyal listeners, the art of audio personalities plugging products is actually as old as radio itself. Podcasters haven’t invented the live-read, but rather updated it for the iPhone generation.