9:30 – State of the Industry
10:05 – PANEL: Digital 360
This multi-faceted international panel focuses on a wide-angle view of digital initiatives in the audio space that are varied, unique, and targeted to regional or global audiences. Innovative methods of approaching digital are emerging across broadcast, media, and the greater digital audio community.
MODERATOR: David Lloyd (Executive Chairman, Notts TV)
- Thomas Plessis (CDO / Head of Digital Business, Lagardere Studios)
- Christian Schalt (Chief Digital Content Officer, RTL Radio Deutschland)
- Vincent Meyer (CMO, ZenoRadio)
10:45 – Podcast Showcase
David Cooper (Head of DAX Sales [EU] & Head of DAX Podcasts [UK], Global)
Featuring many audio examples, this presentation describes the evolution of the podcast buy. As advertisers have increasingly recognized the unique marketing values in podcasts, content and audiences have also developed over time. David Cooper tracks the evolution of a fast-maturing media category.
11:10 – NETWORKING BREAK
11:30 – KEYNOTE CHAT
Jason Phipps B(BC Commissioning Editor for Podcasts, BBC)
Brad Hill (President, RAIN)
12:05 – PANEL: Creating Currency in Podcasting
As in other digital media, measurement and data spell the future of podcasting’s growth. Where does the category stand now in providing smart and accurate audience measurement? What are the challenges, barriers, and opportunities in creating a currency for publishers and marketers? This international panel brings scope and expertise to the key discussion of podcasting’s future.
(Speakers to be announced soon!)
12:45 – RESEARCH: Radio and Streaming – Learning to Live Together
Zach Fuller (Analyst, MIDiA Research)
Zach Fuller presents new data from MIDiA Research. How do radio and streaming reach audiences of different demographics? How much audience overlap exists. Does streaming deliver the core use-case of radio? A generational shift is in progress.
1:05 – LUNCH
2:05 – Triton Digital Giveaway
2:10 – FIRESIDE CHAT
Joe Copeman (UK Country Manager & Director of Sales, Acast)
2:35 – PANEL: The RAIN Digital Agency Roundtable
MODERATOR: To be announced
- Michael Olaye (CEO, Dare)
- Debbie Vavangas (iX Industrial Sector Lead UK & Ireland, IBM iX)
- Karen Boswell (Head of Innovations, Adam & Eve)
3:15 – PRESENTATION: If you don’t have a digital audio strategy, you don’t have a future strategy
Erik Portier (Chief Revenue Officer, Radionomy)
A presentation of global scope, discussing how to launch, fail fast, improve and iterate your digital audio strategy. Covering a comprehensive range of tactics and technologies, this dynamic 30-minute talk includes case studies of successful campaigns, and reviews pitfalls to avoid.
3:45 – NETWORKING BREAK
4:05 – PRESENTATION: The Power and Growth of Indie Podcasts
Kerri Hoffman (CEO, PRX)
Sarah van Mosel (Chief Podcast Sales and Strategy Officer, Market Enginuity)
4:30 – RAIN COCKTAIL RECEPTION
PHOTOGRAPHY: London Sebastian Pichler