9:30 – State of the Industry
10:05 – PANEL: Creating Currency in Podcasting
As in other digital media, measurement and data spell the future of podcasting’s growth. Where does the category stand now in providing smart and accurate audience measurement? What are the challenges, barriers, and opportunities in creating a currency for publishers and marketers? This international panel brings scope and expertise to the key discussion of podcasting’s future.
MODERATOR: Neal Schore (CEO, Triton Digital)
- Katharine Kerr (Senior Podcast Producer, Wireless Studios)
- Gabrielle Boeri-Charles (Co-founder and General Manager, Binge Audio)
- (Other speakers to be announced)
10:45 – The Evolution of the Podcast Buy
David Cooper (Head of DAX Sales [EU] & Head of DAX Podcasts [UK], Global)
As advertisers have increasingly recognised the unique marketing value in podcasts, the shows and the audiences that have developed over time. David Cooper, Head of DAX Sales EU and DAX Podcasts, tracks and showcases the evolution of a fast-maturing media category.
11:10 – NETWORKING BREAK
11:30 – KEYNOTE CHAT
Jason Phipps (BBC Commissioning Editor for Podcasts, BBC)
Brad Hill (President, RAIN)
Jason Phipps leads the BBC’s podcast strategy, overseeing a portfolio of podcasts across the organization. His purview includes building upon the BBC’s established shows, some of which are frequently at the top of the UK podcast chart, and developing pureplay podcasts that stand apart from broadcast.
11:55 – PANEL: Digital 360
This multi-faceted international panel focuses on a wide-angle view of digital initiatives in the audio space that are varied, unique, and targeted to regional or global audiences. Innovative methods of approaching digital are emerging across broadcast, media, and the greater digital audio community.
MODERATOR: David Lloyd (Executive Chairman, Notts TV)
- Thomas Plessis (CDO / Head of Digital Business, Lagardere Studios)
- Christian Schalt (Chief Digital Content Officer, RTL Radio Deutschland)
- Vincent Meyer (CMO, ZenoRadio)
- Ruth Fitzsimons (SVP International Operations and Content Partnerships, audioBoom)
12:35 – PRESENTATION: If you don’t have a digital audio strategy, you don’t have a future strategy
Erik Portier (Chief Revenue Officer, Radionomy)
A presentation of global scope, discussing how to launch, fail fast, improve and iterate your digital audio strategy. Covering a comprehensive range of tactics and technologies, this dynamic 30-minute talk includes case studies of successful campaigns, and reviews pitfalls to avoid.
1:05 – LUNCH
2:05 – Triton Digital Giveaway
2:10 – FIRESIDE CHAT
Joe Copeman (UK Country Manager & Director of Sales, Acast) in conversation with
Matt Deegan (Creative Director, Fold Media)
A conversation about podcasting with Joe Copeman, one of the leading commercial podcast executives in Europe.
2:35 – PANEL: The RAIN Digital Agency Roundtable
Digital audio advertising is increasingly on the agency radar as consumer habits become better known. What are advertiser and brand expectations of campaign planning, implementation, and attribution? The RAIN Digital Agency Roundtable brings together top agency executives to deep-dive into data, targeting, performance indicators, and more.
MODERATOR: Sarah van Mosel (Chief Podcast Sales and Strategy Officer, Market Enginuity)
- Michael Olaye (CEO, Dare)
- Debbie Vavangas (iX Industrial Sector Lead UK & Ireland, IBM iX)
- Karen Boswell (Head of Innovations, Adam & Eve)
3:15 – NETWORKING BREAK
3:35 – RESEARCH: Radio and Streaming – Learning to Live Together
Zach Fuller (Analyst, MIDiA Research)
Zach Fuller presents new data from MIDiA Research. How do radio and streaming reach audiences of different demographics? How much audience overlap exists? Does streaming deliver the core use-case of radio? A generational shift is in progress.
4:00 – PANEL: The Rise and Growth of Indie Podcasting
Alongside the podcast productions of major radio groups and purepod networks, independent podcasting can thrive with creativity, originality, and diversity. This panel brings together voices of expertise in the production and incubation of new shows to discuss best practices in the programming and business sides of indie podcasting.
MODERATOR: Caroline Crampton (Writer, Editor, Podcaster)
- Kerri Hoffman (CEO, PRX and PRI)
- Neil Cowling (Founder & Managing Director, Fresh Air Production)
- Renay Richardson (Founder, Broccoli Content)
- Alison Vernon-Smith (Audio Producer and Executive Producer)
- Imriel Morgan (CEO and Co-founder, ShoutOut Network)
4:40 – RAIN COCKTAIL RECEPTION
PHOTOGRAPHY: London Sebastian Pichler