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The on-hold opportunity: Veritonic measures consumer preferences

“Be thoughtful about your hold experience.” That is the guiding principle and throughline of a new study by audio analytics company Veritonic — Harmonizing Connections: How Audio Turns Waiting Time into Brand-Building Opportunities. Veritonic hits on an audio segment almost never mentioned: The music or spoken word audio that customers hear when they call a company and must wait on hold. Continue Reading