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DAX survey finds agencies and advertisers are bullish on digital audio, but still want better tools

DAX, the digital audio exchange from broadcaster Global, has released research into the outlook for digital audio advertising in the UK. The data from research firm MTM examined the sentiments toward digital audio held by advertisers and media agencies. Interest is generally high, with 80% expecting to put more money into digital audio over the coming year. Continue Reading

Consequence of Sound launches podcast network, partners with Adlarge’s cabana

Consequence of Sound, a music news blog, has made two moves into building out its in-house audio content business. First, today the company announced the launch of the Consequence Podcast Network. In addition, AdLarge has told RAIN News that its digital audio division cabana entered a podcast advertising sales partnership with Consequence of Sound. Continue Reading

Acast reports offer insight for reaching the ‘unreachables’ with podcast ads

Podcast company Acast has shared its first pair of Acast Audio Intelligence Reports. The quarterly reports offer analyses of podcast listening in the United States and the United Kingdom, with Australia to be added at a later date. “This research is crucial to understanding where the industry is headed,” said Susie Warhurst, Acast’s UK director of content. Continue Reading