New Car Buyers Survey (Edison) details mixed numbers for American radio

Edison Research has released a new study: 2021 Car Buyers Survey. ONe key learning is that 90% of car buyers expect broadcast radio to be standard in-car equipment. As we thumb through the slides, we note some comparative metrics that position American consumers as more detached from in-car listening to AM/FM than in other countries. Click through for details and graphics. Continue Reading

James Cridland’s International Radio Trends: An Infinite Dial for the UK, at last

by James Cridland

James Cridland returns with the latest installment of his weekly column. In this edition, James anticipates The Infinite Dial UK study from Edison Research, set to be presented this week in London. Also, fun history about CBS Mystery Theater, and a great documentary. Continue Reading

Edison Research to intro The Infinite Dial UK

The Infinite Dial, globally recognized as a singular authoritative consumer survey and reference for how people consume digital media, will be extended to the UK next month. The annual American edition has been produced for 24 years, resulting in exceptionally valuable trend lines illustrating consumer uptake of streaming audio and podcasting. The brand has expanded to Canada, Australia, Germany, and South Africa. The December 2 release of a UK version will be Edison’s first for that region, and is supported by Bauer Media and Spotify. Click for the registration link. Continue Reading

James Cridland’s International Radio Trends: More talk, less music

by James Cridland

James Cridland returns with the latest installment of his weekly column. In this edition, James examines The Spoken Word Audio Report, produced by Edison Research with support from NPR. Speaking words is where radio should excel in the future, according to this perspective: “Radio’s unique selling proposition – the thing radio does that nobody else does – is the human being. Not the music; we can get that everywhere.” Continue Reading