Data analytics company Drive Time Metrics (DTM) has been awarded a new patent for collecting and analyzing connected vehicle media data. Called “Method and System for Media Advertising and/or In Vehicle Content Monitoring,” it is the firm’s fifth patent.
DTM’s main business line is ingesting anonymous media data from connected cars, applies data analytics, and delivers insights to clients, mostly about listening behavior. This behavioral information is valuable to streaming music companies like Spotify and Pandora, podcast networks, and satellite radio. Metrics developed by DTM include audience measurement, ad attribution, advertising and music analysis.
Data are collected in near real time, and include unique ID, time stamp, key on/off, channel, volume, location, and more. Those data can be processed to align with standard industry metrics like AQH, Cume, TSL, ad impressions, and ad verification. It all works with any audio coming through the car — AM/FM, siriusXM, music streaming, even video.
“The connected car unlocks the holy grail of audio analytics.” –Drive Time Metrics.
“More audio is consumed in vehicles than any other listening location,” stated Bob Maccini, one of DTM’s founder. “The resulting large scale census data, rather than small-scale audio panels or meters, represents the future of audio measurement. This is similar to what’s happening with video measurement moving to data from set top boxes and smart TVs.”
(DTM founders are previous investors in RAIN.)
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