Want to experiment with a new approach to drive times?
According to comScore, about 20% of your listeners now own smartphones. One implication of this fact is that those listeners could theoretically listen to on-demand streams of your programming during their commutes.
This opens up a plethora of potential new opportunities for you!
One possibility, for example, derives from my long-held observation that morning and afternoon drive air talents (on a music station) are doing a four-hour show, yet your typical listener only tunes in for a half-hour or so of it, which means that a…
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