Simulcasts aren’t working
One of the big insights about Internet radio in recent weeks — triggered by an analysis by Bridge Ratings last month and reinforced in sessions at RAIN Summit East last week — is that while Internet radio listening is growing at a fast pace, the audiences for streams that are simulcasts of terrestrial radio stations, according to Webcast Metrics, appear to be flat to declining.
This makes sense. As AccuRadio COO John Gehron points out,…
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