After Spotify’s Q3 earnings call this week, SPOT stock demonstrated investor unhappiness with some aspects of the financial performance, along with a wider midweek market downturn. This post digs into the call details to uncover several key points related to content metrics, audience size, and podcast strategy. Click through for some interesting metrics. Continue Reading
In one of its most imaginative studies to date, Magellan AI has released data showing how the two main party presidential campaigns have used podcast marketing. The quick summary is that both campaigns have advertised in podcasts, but on different schedules and in different ways. Click through for details and graphics. Continue Reading
Just over a year since ad-tech company AdsWizz launched PodScribe, a proprietary podcast transcript feature, the company has announced that one-million episodes have been transcribed and are available for word-specific targeting by podcast advertisers. The tool illuminates contexts within podcast episodes and enables advertisers to target brand-safe positioning, and avoid brand-unsafe contexts. Continue Reading
Audible has branched out to the open podcast realm, announcing an addition of 100,000 free shows. These podcasts appear in the Audible app and presumably can be heard by non-subscribers. This is a fairly big movement for the Amazon-owned Audible, a hardline subscription business. But it’s only 100,000 shows in a universe of 1.5-million, and a search for known shows came up empty. Continue Reading
In a startling announcement, which in hindsight seems inevitable, leading media campaign planning and buying platform Strata has accepted the entire inventory of podcast company Acast. Acast’s portfolio of 20,000+ podcasts will be exposed to agencies and advertisers engaged in all kinds of media marketing. This deal will be seen in a future rear-view mirror as breakthrough. Continue Reading
Podcast Radio, the all-digital, all-podcast radio station heard in London, Surrey, Manchester, and Glasgow, has partnered with Curiouscast, the Canadian podcast network and part of the Corus Entertainment Network. A selection of Curiouscast episodes will be inserted into Podcast Radio’s rotation. U.S. listeners can hear Podcast Radio, too. Continue Reading
We received word today that Prisa, the world’s largest spanish-speaking radio group, and a podcast producer, has re-upped with Triton Digital for a broad range of Triton services. They include delivery, monetization, and measurement of its digital audio assets including live radio, on-demand programming, and podcast audio. Prisa will continue to be measured in the Triton Digital Webcast Metrics Top 20 Ranker of streaming entities. Prisa will also put its podcasts in Omny Studio, a Triton Digital subsidiary. Continue Reading
Enterprise podcast host and ad tech company Megaphone has signed sports publisher The Athletic to its platform, increasing the volume and range of the sports content hosted in its podcast marketplace.The Athletic website shows dozens of podcasts in sports castegories ranging from Fantasy Football to Sports Business, Boxing to UK Women’s Football. Megaphone cites “millions of monthly listeners,” and this new inventory is piled into an already impressive sports lineup for the podcast hosting and monetization company. Continue Reading
Head of MIDiA Research Mark Mulligan has published an article about maximizing YouTube music chanels. Titled “How YouTube can be a music industry growth driver,” the piece asserts that non-Anglo music channels on YT operate differently from their Anglo counterparts, and are finding success. Click through for an illuminating chart and a link to the analysis. Continue Reading
Captivate, the podcast hosting and tech company which self-describes as “the world’s only growth-oriented podcast host” is introducing tools designed to help small podcasts make money and make better audio. The new collection of tools is called AMIE, an acronym for Audio Mastering & Integration Engine. Today’s announcement is for a private beta release, with a timeline for public availability “over the next few months.” Continue Reading
The consolidation trend which has defined and accelerated enterprise podcasting for the past four years has a new story to tell today. iHeartMedia has reached agreement to fully acquire Voxnest, parent company of the Spreaker hosting and technology platform. Technology is the main impetus for this alignment, from iHeart’s perspective. Voxnest self-describes as “an audio technology company, specializing in podcasting solutions.” Click through for details, perspective, and quotes. Continue Reading
MIDiA Research has concluded its quarterly podcast survey, Podcasts Q2 2020: Spotify Takes an Early Lead. It’s a subscription product, but MIDiA has pulled out one intriguing bit: Spotify is the most-used podcast platform according to 780 survey respondents across six countries. Continue Reading