Prisa renews with Triton Digital and expands relationship

We received word today that Prisa, the world’s largest spanish-speaking radio group, and a podcast producer, has re-upped with Triton Digital for a broad range of Triton services. They include delivery, monetization, and measurement of its digital audio assets including live radio, on-demand programming, and podcast audio.

The partnership renewal includes Triton’s audio streaming network for the delivery of its stations online, including Televisa Radio in Mexico, Caracol Radio in Colombia, Ibero Americana Radio in Chile, Continental Radio in Argentina, and Prisa Radio in Panama.

Added to  that, Prisa will use Triton’s ad server to insert targeted audio ads into their streams, as well as their programmatic audio marketplace and audio SSP to monetize their inventory through both open and private marketplace deals.

Prisa will also continue Triton’s Webcast Measurement service. Prisa appears in the Top 20 Webcast Metrics Ranker, a  monthly report on the world’s top streaming entities.

Finally, this announcement mentions that Prisa will rely on Triton’s enterprise podcast platform, Omny Studio, to support the creation, distribution, and promotion of its forthcoming podcast content in Colombia.

“Over the last ten years, Triton’s knowledgeable team and unparalleled suite of audio technology has enabled us to meaningfully grow and expand our digital audio and podcast strategy across LATAM,” said Vicent Argudo, CDO of Prisa Radio.  “In addition to the flexibility and reliability that their technology provides, participating in Triton’s Podcast Report has been an incredibly valuable tool in both communicating our scale and reach to advertisers, and to further understanding how our content is performing all over the world.”

“We are pleased to continue to provide Prisa Radio with the best-in-class technology and support they need to deliver and monetize their audio content, and to measure their online listening audience,” said Benjamin Masse, Managing Director, Market Development and Strategy at Triton Digital.  “We remain committed to making it easy for Prisa to manage the distribution and monetization of their content, while understanding when, where, and how their streaming audio and podcasts are consumed by their loyal and engaged listening audiences.”


Brad Hill