1

Acast places entire podcast ad inventory in Strata, a leading media campaign platform

In a startling announcement, which in hindsight seems inevitable, leading media campaign planning and buying platform Strata has accepted the entire inventory of podcast company Acast. Acast’s portfolio of 20,000+ podcasts will be exposed to agencies and advertisers engaged in all kinds of media marketing. This deal will be seen in a future rear-view mirror as breakthrough. Continue Reading