Thursday, March 4

 

Wondering about CPMs for programmatic podcast advertising? Triton Digital reports a range.

Two questions about digital audio programmatic advertising were addressed in Triton Digital’s presentation at the RAIN Podcast Business Summit yesterday: 1. Is programmatic advertising a “race to the bottom” in ad revenue? 2. What are actual CPM rates in podcasting? Triton SVP Stephanie Donovan answered both with a view of average CPM rates for podcast programmatic advertising.Continue Reading 

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RAIN Notes: Wednesday March 4

Jottings of note:

— Evergreen Podcasts awarded “Top Media Startup”

Evergreen Podcasts has been named a Top Startup in the Audio Content category by MDI Ventures. Evergreen CEO Michael DeAloia will speak at the Media Top Startups Summit, March 24-26. Free registration HERE

— Tyler Moody leaves Warner Media

Tyler Moody has left Warner/CNN. “I wore a lot of hats from CNN to Turner to WarnerMedia, but always worked on audio in some way.” Find him on LinkedIn to discuss the future.

— Entercom podcast hire: Brian Swarth

Entercom’s Cadence13 and Pineapple Street Studio name Brian Swarth Head of Marketing, Podcasts​, a newly created position. He was previously SVP at Showtime Networks.

— Thursday, March 4