Young listeners boost Australia podcast stats (Infinite Dial)

The recent Infinite Dial Australia report from Edison Research shared some data points about the position of podcasts in that nation. The audio format was known to 72% of respondents, while 29% of Australians have listened to a podcast. We compare key metrics with the U.S. version of The Infinite Dial, released in March. Continue Reading

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Radio and streaming enjoy healthy reach in Australia

Radio is the top source of audio consumption for Australians, with 85% listening to either an AM/FM or a DAB+ station in an average week. That’s the update in Edison Research’s new report: The Infinite Dial Australia. Commercial Radio Australia, Southern Cross Austereo, and Triton Digital commissioned the investigation into the digital media consumption of Australians. Continue Reading

Brand advertisers flock to ESPN podcast series

ESPN’s 30 for 30 podcast series (announced in RAIN News in March) launched yesterday, and the company released a sponsor lineup that includes four national brands. The announcement is significant as the podcast economy is at an inflection point, attempting to evolve beyond its reliance on DRM (direct response marketing) advertisers, and draw money from the big marketing budgets of national branding campaigns. Continue Reading