Month: August 2020

Rumor Fact(ory): Spotify tries to acquire Meghan Markle and Prince Harry for podcast exclusive

Posted on by Brad Hill

It’s all over the entertainment press, each piece of coverage inching closer to “confirmed” than the last. (See The Mirror HERE.)To us it is still a Rumor Fact(ory) item, but certainly plausible: Spotify offering (or preparing to offer) an exclusive podcast deal to Meghan Markle and Prince Harry. The dollars might be relatively modest on Spotify’s balance sheet, though — The Mirror quotes unnamed sources who say that a seven-figure deal is in the works. Continue Reading →

“On the Mic” podcast starts 3-episode feature about women in podcasting

Posted on by Brad Hill

On the Mic, the industry podcast from ad representation company Ad Results Media (the full name is On the Mic with Ad Results Media) is producing a three-episode miniseries about women in podcasting. It starts with Episode 18 in the feed, which features an interview with LadyGang, which is one of the most popular podcasts for women, with 90 million downloads since it’s launch in 2015. Click through to hear the series trailer. Continue Reading →

Pandora Stories celebrates 1,000 milestone [audio]

Posted on by Brad Hill

Pandora Stories is a music/spoken-word hybrid product which pairs songs with artist recollections. In most cases the artists talks for 30-60 seconds about the song’s history (that’s the story part), and then comes the song. Pandora has now produced 1,000 of these stories. To celebrate, the streaming service has created a “The Greatest Hits” compilation. Click through for details and audio. Continue Reading →

Edison Research webinar: Podcast listening grows and shifts

Posted on by Brad Hill

In a zoom webinar yesterday, Edison Research Senior Vice President Tom Webster laid out some metrics about podcast listening before and during the covid-19 era. The session was part of a lunchtime series from Edison. Deploying recent research from the company’s Podcast Consumer Tracking Report and the ongoing Share of Ear consumer survey project, Webster described some changes in American podcast listening. The underlying premise why that the disruption of routines, especially the widespread loss of morning commuting in cars, has made significant changes in how much, and when, Americans listen to podcasts. Click through for more. Continue Reading →

Spotify might launch virtual concerts

Posted on by Brad Hill

Back in April, Spotify blogged about musicians setting up virtual concerts as Covid-19 forced them offstage. If the company wasn’t putting two + two  together at that time, it might be now. That is an easy conclusion to draw from hacker and reverse engineer Jane Manchung Wong, who uncovered non-public screens within the Spotify app indicating live virtual concert streaming in development. Continue Reading →

Jeff Umbro: Lemonada Media Moves to Stitcher’s Midroll for Ad Sales, an interview with CEO Jessica Cordova Kramer

Posted on by Brad Hill

by Jeff Umbro

In this week’s column, Podglomerate CEO Jeff Umbro provides news and commentary about Lemonada’s ad rep move, Joe Budden’s apparent separation from Spotify, Audible’s new plan, Joe Rogan and Apple … and an interview with Jessica Cordova Kramer. Continue Reading →

NBCUniversal was July big ad spender (Magellan)

Posted on by Brad Hill

Magellan AI has posted its Top 15 spenders, movers & shakers list for July. NBCUniversal is perched as the biggest advertiser, mainly for Peacock, its new streaming TV app which launched on July 15 — $668-thousand was spent across 69 shows to promote Peacock. Click through to hear one of its ads. Turner Broadcasting and Quibi also received spotlight treatment from Magellan. Continue Reading →