American public media has formed a partnership with revolver podcasts, a Spanish-language specialty podcast Network. The partnership is a reach-out on APM’s behalf to multicultural audio consumers.
The first fruit of this collaboration will be a Spanish-language version of Brains On!, an existing science podcast for kids. The first season will include 12 episodes featuring Spanish-speaking scientists talking with kids. The program will follow the same concept as the original show.
Interestingly, this show will be distributed as an exclusive on a podcast platform which has not yet been disclosed.
“Honoring our growing multicultural audience at APM means more than translating our existing content, “ said APM’s Managing Director of Sales Strategy and Business Development, Tom De Napoli. “We’re proud of the work we’re doing with reVolverpodcasts to exclusively feature Spanish-speaking scientists, experts and kids at the forefront of Brains On en Español, because we know that to authentically connect with the youngest and fastest growing multicultural groups in the United States, representation is even more important than translation.”
“Education is one of the most important issues for the Hispanic community, making sure Latino youth receive the best learning opportunities is everybody’s work [including] parents, teachers, and multicultural media such as reVolverpodcasts,” said Jack Hobbs, President of reVolverpodcasts. “We are proud to add the award-winning science podcast for kids Brains On! en Español to our digital platform and supporting our future generation.”