Matt Deegan: Radio and Podcast Acquisitions

by Matt Deegan
Guest columnist Matt Deegan (Folder Media) reports on radio and podcast acquisition activity. Not much more to buy in UK radio, and a deep dive into Sony Music’s grab of Somethin’ Else podcasts. “The deal with Sony could be seen as a bit of a reverse take-over. The Somethin’ Else team, with Steve Ackerman soon to be in New York, and Jez Nelson in London, take over all of Sony’s podcast activities, merging them with their own – all under the Sony Music banner.” Click for more. Continue Reading

Amazon acquires ART19, fills out its podcast capabilities

Amazon has acquired ART19 for its Amazon Music distribution platform. ART19 has long been one of the most innovative and future-tech podcast hosting and monetization platforms. The acquisition puts a third leg on Amazon’s podcast stool, joining the Wondery acquisition in December and Amazon Music’s distribution power through Alexa smart speakers. Continue Reading

Edison Research plans second annual Latino Podcast Listener Report in dual-language webinars

A majority of Latinos in the U.S. have  listened to a podcast. That teaser is leaked by Edison Research to promote an upcoming webinar release of the second annual Latino Podcast Listener Report. Dual-language presentations are scheduled at different times on Tuesday, July 13. Click through for details and registration links. The webinars are free. Continue Reading

BetterHelp continues to lead Magellan AI podcast advertiser list. We compare month-over-month repeats

If podcast rankers reveal stagnation at the top levels of popularity (they do), Magellan AI’s monthly ranking of top advertisers shows the same characteristic. Looking at the just-released list of top 15 spenders in May, and comparing it to April, we see the same top five advertisers: BetterHelp, HelloFresh, ZipRecruiter, Amazon, and Geico. Click through for comparison chart. Continue Reading