RAIN Notes: Wednesday, June 23
Jottings of Note
— Smart (“Smartless” podcast)
— No Party Favors (Wondery)
— Missing the Mark (Apple Music)
Month: June 2021
The Washington Post signals importance of audio; hires director from Spotify
The Washington Post has hired Renita Jablonski as director of audio (title uncapitalized in the press release). Jablonski comes from Spotify, and is also ex-NPR. The move signals the importance of audio to WaPo, which displays neary 30 shows on its podcast page. Continue Reading
AdsWizz Audio Attribution Report 2021: Audio advertising effectiveness on par with Facebook display
In a very interesting (and fairly technical) new report from AdsWizz targeted to advertisers and agencies, audio advertising is evangelized in a general way while the company’s audio ad attribution product is explained and promoted. Attribution has been a blazing-hot keyword in podcast advertising for a couple of years. AdsWizz expands the scope of potential attribution to the entire realm of digital audio advertising. Continue Reading
SoundExchange: $947M distributed to U.S. record industry in 2020
U.S. government-regulated collection agency SoundExchange distributed $947-million in online performance royalties last year. The money went to labels and independent owners of recorded music in 2020. It’s a 4.3% lift from 2019 distributions. Continue Reading
RAIN Notes: Tuesday, June 22
Jottings of Note
— A Breeze (NH Public Radio)
— Smart Down Under (Edison Research)
— Work (Chartable)
SquadCast v4 allows 10 participants and adds features to remote recording solution
Remote podcast interview recording platform SquadCast has released v4 of its built-in toolkit, adding features which dramatically enlarge group sizes, and appear to rival and automate certain mastering capabilities of DAWs (digital audio workstations). Continue Reading
Podcast Radio chooses Triton Digital for streaming ad tech
Podcast Radio, the DAB+ all-podcast radio station in the UK, has hooked up with Triton Digital’s ad-tech suite for the delivery, monetization, and measurement of its online streams. Continue Reading
New board members for the Podcast Taxonomy Consortium
Podcast Taxonomy, a consortium which establishes and defines creative roles in podcasting, has announced eight board members. Click through to see them. The new board plans to convene quarterly. Continue Reading
Facebook expands into “Audio Rooms,” and podcasts
Facebook belatedly joins the audio age today … but just barely. The company is simultaneously launching Facebook Podcasts and the new Audio Rooms product. Click through for descriptions, details, and speculations. Continue Reading
ARN gains exclusive podcast ad sales for The New York Times in Australia
Australian audio company ARN has gained exclusive podcast Australian ad sales representation for The New York Times, the company announces. The deal facilitates Australian advertisers reaching the entire NYT portfolio. ARN also operates the iHeartPodcast Network Australia. Continue Reading
Triton Digital Podcdast Report elevates Stitcher to #1 in downloads
The periodic podcast reports from leading technology and metrics companies create a drumbeat that sounds nearly identical month after month. Changes in ranking order are rare in the top 10 or 20 measurement slots, no matter what the metric. The latest from Triton Digital shows a shift in the #1 spot, but the margin is paper-thin. Continue Reading
w3 Awards adds a podcast category (and a LOT of sub-categories)
The w3 Awards are an annual recognition program for excellence in website presentation, marketing, video, mobile site, mobile apps, social presences … and this year, podcasts. Tons of categories, and they differ substantially from how Apple sorts podcasts. We like it. Continue Reading