Australian audio company ARN has gained exclusive podcast Australian ad sales representation for The New York Times, the company announces. The deal facilitates Australian advertisers reaching listeners to The Daily, This American Life, the Serial podcasts, and the entire NYT portfolio.
The New York Times is ranked #3 in Podtrac’s latest Top Podcast Publishers list.
ARN has been in the podcast business at least since 2013 when it gained operational ownership of iHeartRadio Australia.Since then iHeart has built its podcast network, and ARN is running the iHeartPodcast Network Australia as well. That is the top network in Triton Digital’s latest Australian Podcast Ranker.
“The New York Times is at the pinnacle of podcasts enjoyed world over and particularly here in Australia,” ARN’s Head of Digital Audio Corey Layton said. “From The Daily to Serial, This American Life and more, for the first time, Australian brands can now be part of these global sensations. We’re proud that The New York Times have entrusted us with representing their brand and look forward to pairing their podcasts with both Australian audiences and brands.”