Tuesday, June 2 – 2pm EST
Programmatic Fast-Tracks Revenue Growth for Digital Audio
Programmatic buying is a trend that will increasingly influence the online audio marketplace. What impact will it have? Hear WideOrbit EVP of Digital and Programmatic Brian Burdick, and RAIN News Managing Editor Brad Hill, as they identify digital audio’s programmatic opportunity and discuss the enormous potential it presents for publishers.
Key Topics:
- Digital audio’s current valuation challenge
- Digital audio’s liquidity issues
- Key frictions that prevent digital audio from receiving consideration from national buyers
- Why programmatic is the solution
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