Google moves into programmatic audio ads with DoubleClick expansion

Google has made a move into programmatic audio advertising. The tech giant announced that audio ads are now available to all customers of its DoubleClick Bid Manager. The demand-side platform is rolling out the audio support with inventory from Google Play Music, Spotify, SoundCloud, and TuneIn. Pandora is slated to be added soon. Continue Reading

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audioBoom fundraising bolsters finances pending additional investment

London-based podcast creation/hosting company audioBoom has raised 500,00 GBP in its continuing efforts to secure operational capital, according to a May 25 filing on the London Stock Exchange website. The money comes from existing investor Candy Ventures (Nick Candy, 90% shareholder), and appears to fund audioBoom operations to June 30 at least. Continue Reading