SoundCloud has made its advertising inventory available for programmatic buys via AppNexus. A new deal between the parties brings buyers access to 15-second and 30-second pre-roll spots and in-feed audio and video spots on SoundCloud.
“As the first place for listeners who want to discover what’s new and next in music, SoundCloud has a community of highly engaged and influential tastemakers, and we want advertisers to be able to reach this audience through easy, full service solutions,” said Chris Blackburn, head of global sales and partnerships at SoundCloud. “We’re eager to leverage the strength of APPNEXUS’ global multi-format open marketplace and robust technologies to deliver a new solution to advertisers as we continue to expand our programmatic offering.”
“AppNexus is thrilled to partner with SoundCloud as it continues to evolve its programmatic business,” AppNexus President Michael Rubenstein said. “Audio and video formats present a compelling opportunity for advertisers, who will now be able to reach SoundCloud’s community of young influencers and engage them with targeted advertisements through the AppNexus Marketplace.”