Nothing succeeds like success in latest top-50 podcasts (Edison Research)
Edison releases its Q3 accounting of the top podcasts in U.S. listening. We view it as a demonstration of success stability. Continue Reading
Edison Research acquired by SSRS
Edison Research has been acquired by market research company SSRS. The company assures that the transition will be smooth sailing for Edison clients. Click for details. Continue Reading
The Signal Awards releases 2025 podcast winners
The Signal Awards has released its 2025 slate of winners. This program’s goal is to recognize “podcasts that define culture.” One might conclude a secondary goal: to overwhelm us with an enormous trove of excellence … and a prodigious range of podcast discovery. Continue Reading
September podcast production breaks slide with uptick
New podcast production took a step upward in September compared to August, nudging about two percent to the gain. The most startling metric in this month’s statistical roundup is in the “AI Fake Podcasts Removed” chart. Click for details. Continue Reading
RAIN Notes: October 14, 2025
— Spotify dives deeper in video with new Netflix deal / Spotify
— Taylor Swift’s album equivalency numbers / Taylor Swift
— “I Want My…” MTV music
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Steve Goldstein: What’s a Podcast? The Audience is Telling Us
In his latest guest column, Amplifi Media’s Steve Goldstein revisits the definition of podcasting, with recognition of the category’s two delivery formats — audio and video; listening and watching. New research from Amplifi Media and Coleman Insights showed that 85% of people say podcasts can be audio or video, and only 46% only or mostly listen. Nearly half of YouTube/podcast consumers primarily listen. So — audio has magical intimacy, but video demands rethinking the creator’s craft. What does this mean for podcasters? Five key points are identified in this must-read column.
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Apple hires veteran podcast executive, bolstering its audio and podcast efforts
Apple, which sparked mainstream adoption of podcasting in 2005 when it added podcasts to the iTunes music player, has hired an epochal early mover to bolster its contemporary podcast effort. Raiding audio giant NPR, Apple has hired Collin Campbell, reportedly to strengthen Apple’s podcast platform. Continue Reading
RAIN Notes: October 9, 2025
— Daytime domination / Edison Researh
— Celebration and expansion / Laura Hagen
— Podcast partnership MDE
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Alex Cooper adds advertising agency to her Unwell Network
Highly-ranked podcast host Alex Cooper has enlarged her business empire with the launch of a new component f her Unwell Network, called Unwell Ad Agency. Google is a partner. Continue Reading
Global launches video podcast studio via acquisition
UK-based Global has raised its game in podcasting with the acquisition of The Fellas Studios, a video-specialty podcast production house whose founding mission is “transforming what has traditionally been an audio-only format into a dynamic video experience.” Continue Reading
RAIN Notes: October 7, 2025
— Celebration and expansion / The Black Effect Podcast Network
— It’s not about size / Veritonic
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RAIN Notes: October 6, 2025
— A most ambitious ranker / University of St. Andrews
— Core strength / MIDiA Research
— Taylor Swift fails miserably to beat first-day streaming record / Spotify
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