RAIN Notes: July 18
Everyone’s a Critic – Borrell Associates
Surprising – Sounds Profitable
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Audioboom buys Adelicius to become “largest homegrown podcast network”
In a maneuver which creates the UK’s largest homegrown podcast network, pod platform Audioboom has acquired podcast hosting network Adelicious. Continue Reading
Brand favorability and awareness stand out in Acast case study
Podcast giant Acast has released a case study of a recent ad campaign for KFC in Australia. The campaign was distributed across several shows and networks to attain scale and frequency. Click for details and the audio host read. Continue Reading
SiriusXM launches ad-supported subscription, its first
SiriusXM, primarily known for in-car listening devices and proprietary programming, has launched a breakthrough proposition that could change consumer presumption of the brand. It’s an ad-supported plan priced at “less than seven dollars” according to sources. Continue Reading
RAIN Notes: July 15: Radio’s quest for cool.
Moving Up – iHeartMedia
Radio, AI, and a Quest for Cool – Jacobs Media
Joining Forces – ARN Continue Reading
James Cridland’s Radioland – BBC Radio overseas: a new plan after BBC Sounds closes
by James Cridland
As James’s regular readers know, he has been interested in the availability of BBC Radio outside the UK. And there’s been some movement. The BBC Sounds app will be turned off for listeners outside the UK on 21 July 2025 — but there’s more to it than that. And a lot more news. Continue Reading
True Native Media intros podcast repping for new podcasts; maintains high-end service
Podcast representation company True Native Media has introduced an entry-level service called PodRamp. It is tailored to help small shows enter the market and accelerate their growth. The goal, for both podcast and platform, is to grow the shows’ audience to qualify for PodPremium, True Native’s existing and cornerstone program. Continue Reading
PodcastOne annual report: Downloads down; revenue up.
In a 124-page document containing over 76,000 words, more than 6,300 sentences, and 4,436 paragraphs, which would take an estimated five hours to read, PodcastOne has released its annual finance report for fiscal 2025. We cull and summarize. Continue Reading
Reach, Affinity, Conversions: Podscribe releases ad-planning upgrade
Podscribe, an attribution and analytics platform for ad buyers of podcasting, has released new capabilities in the media planning platform it offers to advertisers. The company calls it “a major upgrade,” available in all user dashboards. The news illuminates some of the intelligence that advertisers can access in crafting campaigns. Continue Reading
Audioboom’s Q2: “A fantastic achievement”
UK-headquartered, publicly traded podcast company Audioboom released its Q2 202 Trading Update, spelling out key business metrics and CEO commentary. It’s all sunshine and uplift, and jammed with metrics. Continue Reading
Tentative: TPX notifies creditors of possible bankruptcy
TPX (The Podcast Exchange) has reportedly sent a letter to creditors notifying them that the company plans to file a Notice of Intention (NOI) under the Bankruptcy and Insolvency Act. Doing so creates a protective one-month time period in which to negotiate new terms with creditors. Continue Reading
RAIN Notes: July 9
Milestone(s) – Heather Osgood
Insider Best – E. B. Moss
iHeart & Dolly – iHeartMedia
Living the Live Life – Digiday Continue Reading