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Eventbrite - RAIN Online Audio Advertising Summit



RAIN President Brad Hill and RAIN Founder Kurt Hanson

9:10 – 9:40 RESEARCH: The Digital Share of Ear – A Share of Ear Report on Digital Audio Listening

Nicole Beniamini (Director of Research, Edison Research)

Presenting new insights from the influential Edison Share of Ear study. New information, not publicly available, on Americans’ share of time spent listening to digital audio.

9:40 – 10:20 PANEL: Podcast Advertising 360

A holistic view of the unique values of on-demand audio. Program creators, brand advertising, and agency buying come together in this fun, informative, and anecdote-driven panel discussion of the marketing opportunity in podcasting.

MODERATOR: Thomas Mancusi (VP, Sales & Development, audioBoom)

  • Collin Willardson (Marketing Manager, Mack Weldon)
  • Payne Lindsey (Creator, “Up and Vanished”)
  • Patty Newmark (CEO and President, Newmark Advertising)
  • Scott Philbrook (Creator/Executive Producer, “Astonishing Legends”)
10:20 – 11:00 PANEL: A Broader View of Streaming Audio

Alongside the mainstream music services with broad demographic audience populations, there are a large number of streaming audio brands that offer differentiated consumer values which garner unique and non-duplicative audiences. This revealing panel reveals a broader-than-usual view of the streaming audio landscape.

MODERATOR: Matt Cutair (CEO, AudioHQ)

  • Bill Hartman (VP, Strategic Partnerships and Business Development, TuneIn)
  • Jon Stephenson (President, Empire Streaming & Live365)
  • Kurt Hanson (Founder & CEO, AccuRadio)
  • Josh Rahmani (Vice President of National Sales, Radio One, Inc.)

11:00 – 11:20 NETWORKING BREAK

11:20 – 11:50 CONVERSATION: Measuring Podcast Listening

The podcast audience is growing. But how are people listening? That question is harder to answer because of multiple distribution points for most shows, each of which feeds back different information. This discussion with two podcast pioneers identifies the challenges of podcast metrics, and shines a light on emerging solutions.

MODERATOR: Steve Goldstein (Founder & CEO, Amplifi Media)

  • Lex Friedman (Chief Revenue Officer, Midroll Media)
  • Mark McCrery (Founder & CEO, Podtrac & Authentic)

11:50 – 12:30 PANEL: The Cutting Edge of Data

Digital audio advertising offers a powerful complement to the undifferentiated reach of traditional radio. What’s the latest in data-rich audience targeting, measurement, smart impressions, and efficient buying? Leaders of major streaming platforms discuss online radio advertising today, with glimpses of tomorrow.
  • Alexis van de Wyer (CEO, AdsWizz)
  • Doug Sterne (VP Audio Development & Strategy, Pandora)
  • Brian Kaminsky (President of Programmatic and Data Operations, iHeartMedia)
  • Sean Kegelman (Global Head of Data Monetization, Spotify)
  • John Rosso (President, Market Development, Triton Digital)

12:30 – 1:00 PRESENTATION: Sound Business: Giving Brands A Voice

Steve Keller (CEO, iV, and Sonic Alchemist)
In today’s media rich environment where audio-enabled touch points are increasingly available, the strategic use of sound plays a key role in brand differentiation, recognizability, emotional connection, consumer engagement, brand perception and behavior formation. Steve Keller, iV CEO and “sonic alchemist,” blends science and art into an entertaining presentation designed to open your eyes (and your ears) to the significant impact sound can have on a brand’s bottom line.

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