Friending Gone Berserk
Friends are good to have. Facebook is a fun way to connect with friends. “Social media” is an excellent channel for brands to communicate with their customers.
But sometimes is enough enough? On my way to work this morning in Chicago, there was a poster at the “el” stop for a local bakery, Turano, that primarily serves the food service industry. (I guess some of the restaurants I patronize purchase their bread and rolls from Turano, although since bread and rolls served in a restaurant are an unbranded product (as opposed to, say, ketchup), I would have no way to know which.)…
Continue Reading