NPR has a new head of podcast strategy; it is Collin Campbell, who takes the title Senior Vice President of Podcast Strategy and Franchise Development starting sometime this month. He carries a long history of executive positions in news content and audio. Continue Reading
— Transition (RAB)
— Turned Off (Spotify)
— Enough Is Enough (The Podcasting Playbook)
We have noted over several years that Spotify Wrapped has become a cultural touchpoint. Wrapped is both an individualized personal account of listening patterns for millions of users, and a global summary of trends and “top of” lists. It launched today. Click for details and two of its many lists.
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— Backing Away (Spotify)
— It’s A Wrap (Edison Research)
— Discoveries (The New Yorker)
Apple showed off its podcasting influence with the 2023 edition of its podcast tabulations. Called “Apple shares the most popular podcasts of 2023,” the release explores many variations of popularity. Starting off, we learn that Crime Junkie was the top podcast… Continue Reading
In Magellan AI’s reckoning of the top podcast advertisers (by spend) in October, we see a lot of repetition from the previous months. Nine of the top 15 in the previous month of September landed on the October list again. BetterHelp was the top advertiser, continuing a long streak of supremacy. Click for more analysis and graphs. Continue Reading
by Steve Goldstein
In his latest guest column, Steve Goldstein shares insights from students in his Business of Podcasting course at NYU. Most notably, these students consume podcasts in many venues, from Tik Tok to Spotify to YouTube. The lesson for podcasters? Keep students in mind. “For most podcasters, relying on a single platform for distribution is no longer sufficient.” Continue Reading
The acquisition of performance rights organization BMI by New Mountain Capital, which transpired late last week, will put approximately $100-million of cash into iHeart’s balance sheet. Along with that, BMI announced that $100-million of post-sale proceeds will be distributed to music creators. There is some controversy. Continue Reading
RAJAR (Radio Joint Audience Research Limited) has released the fall 2023 edition of its MIDAS (Measurement of Internet Delivered Audio) Services metrics report. The 17-page document sweeps across the entire audio landscape in the UK. Click for metrics, graphs, and a download link. Continue Reading
— Pure Synth (Anna Indiana)
— Creating and Owning (Pacific Content)
— Unlocking Secrets (podpod)
A new metric which gauges preeminence in audio advertising spotlights word density as an essential creative consideration. It’s called the Creative Standout score. Click for the explanation, graphics, and a study link. Continue Reading