Strong forecast for digital audio advertising and programmatic in Australian IAB survey

IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading

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EU passes cross-border access rule for online services, including music streaming

The European Union has passed new rules aimed at advancing plans for a unified digital market in the bloc. The recent ruling allows online service subscribers from one nation to access those platforms when they travel to other countries in the EU. Streaming music falls under the umbrella of this “portability” rule. Continue Reading

AdsWizz to provide dynamic advertising to HowStuffWorks’ podcast powerhouse

Multimedia how-to publisher and podcast network HowStuffWorks is announcing today that it has selected AdsWizz to bring dynamic advertising to the HowStuffWorks podcast library and future releases. This partnership promises to double the advertising inventory in HowStuffWorks audio shows, while bringing more value to advertisers. The agreement touches on a crossroad where the podcast advertising business is poised. Continue Reading

As radio attains digital sales expertise, double-digit growth projected by Borrell/RAB

Digital revenue for traditional radio stations is projected to grow at a 22% year-over-year clip in 2017, according to a new report issued by Borrell Associates and the Radio Advertising Bureau (RAB). Notably, radio stations report more confidence in the digital expertise of sales staffs, compared to the 2015 survey. Continue Reading