RAIN Notes: Wednesday, May 12
Jottings of note:
— Millions (Radio Ink)
— Appointment (Acast)
— Infinite Canadian Dial (Edison Research)
— Audition Update (Audible)
IAB: Podcast revenue to exceed $2B in 2023; dynamic insertion taking over
Podcast ad revenue set to grow fast from Covid. Dynamic ad insertion jumps ahead of baked-in ads. More. Click through for RAIN’s industry-leading coverage of podcasting’s most anticipated research into revenue and ad-buying trends. Continue Reading
“Programmatic is not a four-letter word” — AdsWizz pitches ad tech at IAB Podcast Upfront
In a four-hour Podcast Upfront event featuring 14 presentations, most of them multi-element video productions, some of them featuring celebrity podcasters and ferociously upbeat conversations, AdsWizz gave its “share of stage” to soft-spoken CEO Alexis van deWyer for earnest advocacy of his company’s future-leaning ad-tech expertise. There were metrics, too. Continue Reading
Podcasting grabs fistfuls of listening time from radio: Tom Webster at Podcast Upfront
In a special data session sponsored by NPR during Day 1 of the IAB Podcast Upfront, Edison Research SVP Tom Webster unleashed a powerful metric illustrating the growth of podcasts in Americans’ listening. Continue Reading
Over 13,000 brand advertisers in podcasts: SXM Media brings research to Podcast Upfront
SXM Media presented its new face at the IAB Podcast Upfront today. In a session hosted by Lizzie Widhelm (who joined Sirius with the Pandora acquisition) and Sarah van Mosel (who went over with Stitcher), SXM brought a research paper to the virtual event. Click for lots of info. Continue Reading
Podcasting is accelerating, with habitual listening on the rise: Cumulus/Signal Hill report
The recently renamed Cumulus Podcast Network engaged Signal Hill Insights for “Podcast Download” — a data report which covers listener behavior, genre engagement, acceptance of advertising, and more. This is one of the most dense and graphic reports we’ve seen. Click for details and the download link. Continue Reading
Lemonada Media forms company-exclusive sales division
Lemonada Media, the podcast network founded in 2019 which produces shows offering “an unfiltered version of the human experience,” announces today that it has formed a newly created sales and partnership division to represent its portfolio. It’s part of the company’s valiant, if gloomy, effort “to make life suck less.” Continue Reading
Podtrac celebrates five years of its Top Podcast Publishers with then-and-now metrics
If time flies, one important tracking blip is the series of monthly podcast measurement reports from Podtrac. The Top Podcast Publishers list is celebrating its fifth anniversay in the April report. Podtrac made some interesting comparisons. Continue Reading
Veritone adds features to Digital Media Hub for improved asset management
Veritone, the AI company whose tech is founded on capturing and organizing media content, is releasing info about newly added features to its Digital Media Hub. That platform serves audio and video publishers which seek to better understand their broadcast content. Click for details of three new enhancements. Continue Reading
James Cridland’s International Radio Trends: An all-day, three-hour show — and much more
by James Cridland
James Cridland returns with a richly informative newsletter about radio around the world. An Australian radio station doesn’t give time checks — for a clever reason. BBC’s random traditions. Much more in this roundup of observations and insights. Continue Reading
SiriusXM combines acquired sales orgs to create SXM Media, reaching 150M listeners
Today audio juggernaut SiriusXM is announcing the merger of three internal sales divisions attached to Sirius, Pandora, and Stitcher. Unifying the three ad sales entities creates a marketplace of 150-million listeners across a constellation of satellite programming, lean-back streaming music, and podcasting. The newly combined unit is called SXM Media. Continue Reading
29% of avid U.S. radio users listen to podcasts weekly (Techsurvey), nearly matching overall U.S. number (Infinite Dial)
According to the new Techsurvey 2021 from Jacobs Media 29% of P1 radio users listen to podcasts weekly or daily. That nearly matches the U.S. national number measured by Edison Research and Triton Digital. Are the radio-associated podcast listeners taking that time away from AM/FM listening? Continue Reading