Veritone adds features to Digital Media Hub for improved asset management

Veritone, the AI company whose tech is founded on capturing and organizing media content, is releasing info about newly added features to its Digital Media Hub. That platform serves audio and video publishers which seek to better understand their broadcast content.

Three newly released enhancements are described by the company:

  • The Annotation Tool, which offers new ways to curate, search, visualize, and validate cognitive and structured data for a media file by tagging and saving descriptive information against a segment of content. This new feature will support customers with multiple use cases, including licensing and monetization.
  • The Data Export Tool, which gives users the flexibility to narrow down a specific moment within a media file, a time range, or an entire data set by seconds, frames, or timecodes, and easily export this data as both JSON and XML output files.
  • Content Notifications that deliver a customized email alert for new content ingested into the platform, informing users of the type of content that has been uploaded.

“Our enhancements to Digital Media Hub, coupled with the power of aiWARE, will give current and future media and entertainment customers a new way to visualize, edit, and engage with their content and its associated data,” said Ryan Steelberg, President of Veritone. “This will provide them with greater control over their content by increasing the accuracy of how their content is tagged, giving them more ways to export it, and helping them stay on top of what is currently available in their library, which will culminate into more licensing and revenue opportunities. Additionally, these new capabilities have piqued the interest of our state and federal government customers too, and we look forward to expanding the value of Digital Media Hub into those markets as well.”

To support today’s announcement, Veritone quotes a client, Jon Sotzing, Marketing Director of Carson Entertainment Group which owns all existing assets of The Tonight Show with Johnny Carson, and runs a business licensing pieces of content. It is easy to connect a line from that business enterprise to AI which can locate and define marketable clips. “These new, exciting upgrades fulfill an important need for us to find the needle in the haystack within a segment of our content,” Sotzing said. “By enabling more control over modifying, editing, and adding data to specific segments, Veritone Digital Media Hub allows us to find moments faster and monetize them more frequently, and in doing so, preserving and promoting one of best-loved shows in American television.”


Brad Hill