Comprehensive coverage of the podcasting industry and its business ecosystem.
In an example of podcasting’s growing allure across media categories, the film and television documentary studio XTR has opened a podcast division, and is announcing its first production. The new division is called Radio XTR — an interesting call-back to broadcast for a new media outfit. Continue Reading
Marbyl, a nascent podcast discovery solution created by audio startup Tree Goat Media, seeks to solve a particular problem: Topics people want are buried inside of long listening experiences. The AI-powered app promises to surface and socialize topics within podcast conversations, broadening audiences and facilitating surprising new discoveries. Click through for much more about how it works, illustrations, and how the founders plan to monetize. Continue Reading
CNN has released info about its new podcast season, which includes five new CNN Originals. Chief political correspondent Dana Bash and chief international correspondent Clarissa Ward helm new shows. Click for details. Continue Reading
Toronto-based Frequency Podcast Network, owned by Rogers Radio, has released a slate of new and returning 2021 podcasts for fall release. The schedule includes nine shows. Frequency was created by Rogers in mid-2018, with a single show: The Big Story, a daily show breaking down a single news story. Click through for show descriptions. Continue Reading
Three of Spotify’s top five podcasts of the summer are exclusives to the platform. The other two are also top entries in Apple’s chart and Edison Research’s consumer survey. Continue Reading
A new regional podcast awards program has opened — this one for New Zealand podcasters living anywhere. An open nominations process leads to expert judging and a “Listeners’ Choice” segment. Click for nominating link. Continue Reading
Riverside, the video+audio podcast creation platform, has formally launched Riverside 2.0. We have tested most of the announced features in past weeks, and they have been public-facing, so we see this announcement as a formal launch and attention-getting splash. Here, we run down the most differentiating features. Continue Reading
Audio search and discovery platform Audioburst has introduced a podcast player called Finder, which offers search and discovery of keywords and topics within a podcast episode. We test it and are impressed. The company says it’s “one step closer to solving the challenge of audio discovery.” Click for details and a screenshot. Continue Reading
As we noted a few weeks ago, the Interactive Advertising Bureau (IAB) appears to be installing a twice-a-year podcast upfront schedule. Following the first-ever spring presentation in May, the full schedule for Podcast Upfront on September 9-10 has been released. Click for details. Continue Reading
Podcast hosting platform Omny Studio, a unit of iHeartMedia’s Triton Digital subsidiary, has introduced an interesting tool for its network clients which host multiple shows. Called Shared Listeners, the new feature allows publishers to determine how many listeners are unique to a particular show and/or shared across other programs in their network. It adds up to better promo decisions. Click for details and a screenshot. Continue Reading
by Steve Goldstein In this guest column, Steve Goldstein charts two crucial aspects of a podcast: Content value, and awareness. They are not always correlated ideally, which leads to the “Grid of Pain.” Click for the graphic and why it’s essential.
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by Jeff Vidler
Guest columnist and Signal Hill Insights President Jeff Vidler discusses an emerging trend in the underlying technology of digital audio advertising. “The sands are shifting under the feet of digital marketing as we march towards an online future that promises less personal tracking,” he writes. What is the opportunity for audio? Continue Reading