PodcastOne and Edison Research have shared the results from a series of brand lift studies, which examined the the impact of podcast ads for national consumer and service brands. The data combined three separate studies into five national brands during 2016, including analysis of brand awareness lift achieved by podcast advertising. Continue Reading
IAB Australia released a report on the state of digital audio advertising in the country. According to the findings, eight out of 10 media buyers have purchased streaming digital audio advertising. That high interest is expected to boost growth in digital audio and audio programmatic. Continue Reading
Every now and then, Spotify throws open the door into its vault of fascinating data about its listeners. Today, its numbers have turned the most benign small talk topic into something fascinating. Continue Reading
MIDiA Research has frequently explored questions of pricing in the streaming economy. Its latest report is titled Streaming Music Pricing: Inelastic Stretching, and it examines the standard $9.99 price point for on-demand streaming. Continue Reading
Apple’s fiscal Q1 earnings report, characteristically, did not break out specific numbers for its Apple Music service, but did refer to it optimistically. To hear CFO Luca Maestri tell it, Apple’s music mojo is back. Continue Reading
A new report from VoiceLabs examines the burgeoning market of voice-activated personal assistants. With the pushes by so many tech companies – such as Amazon, Google, and Sonos – into this space, what are device owners actually using them for? VoiceLabs’ used its Voice Experience Analytics service to give some answers to that question. Continue Reading
Mobile analytics specialist App Annie has published its 2016 Retrospective. The report tracked another year of growth for the app industry, growth in worldwide downloads and time spent in app. Many other reports last year pointed to mobile as a key source of listeners for streaming music services, but this retrospective revealed that it can also be a big revenue driver. Continue Reading
MusicWatch sent RAIN News a pre-release note with results of its 2016 ‘Music Streaming Wars’ study, and found that Pandora was had the largest share of weekly music listening at 28%. YouTube took second place with a 27% share. Both of those figures include the audio companies’ free and paid tiers. Continue Reading
Edison Research and Triton Digital, co-producers of The Infinite Dial, have announced the date of this year’s webinar release: It is March 9 at 2:00pm EST. The broad and detailed survey of American listening behavior has been conducted annually since 1998, producing long-running trend indicators, and is widely considered to be an authoritative snapshot of how and where Americans listen to audio. Continue Reading
In Bridge Ratings’ latest analysis, company President Dave Van Dyke posited that 2017 would be a “breakout year” for podcasting. The group’s latest survey data about podcast listenership from December showed notable strides over its August responses. Continue Reading
Webcast listening in November gained one percent compared to the previous month, according to Triton Digital’s Webcast Metrics monthly Top 20 Ranker, released today. Click through for RAIN’s long-term historical charting, and the past year’s listening to the top three leaders. Continue Reading
“Music consumption is at an all-time high,” according to Nielsen Music’s 2016 U.S. Year-End Report. The analysis reveals that 2016 was another year with strong streaming growth and some compelling trends for albums. The entire music industry posted a 3.1% increase in overall volume, with total album consumption reaching 560.7 million units. Continue Reading