Advertising in music services, and ad technologies that power it.
iHeartMedia and Unified have jointly announced a long-term partnership to develop audience-targeting datasets that can be applied across iHeart’s sprawling radio, streaming, mobile, and event portfolios. The deal includes an unspcified investment by iHeart in Unified. Continue Reading
Generations of country music have played on the radios of Ford F-Series pickups over the past 60 years. The station is hosted by songwriter Otis Gibbs, who introduces songs, radio-style, and also features interviews and a live studio session performances. Companion graphics stick with the experience. Continue Reading
Pandora’s Chief Revenue Officer John Trimble says that a mere eight seconds might be the perfect ad length for mobile video. “Looking ahead, I could envision video and audio ads as short as eight seconds being something advertisers and listeners will be interested in,” he said. According to AdWeek, the radio service isn’t going to imminently make a switch to a new ad length, but is considering a broader effort to reach the coveted young demographics. Continue Reading
TargetSpot has introduced an international programmatic monetization platform called TS BlueBox. The DAAST-compliant service is designed to help create revenue for digital audio publishers with a single integrated solution. It currently includes the U.S., the UK, Germany, France, Spain, Switzerland, and Belgium, although more countries will be added later in 2015. Continue Reading
In a highly engaged webinar yesterday, RAIN News and WideOrbit presented a RAIN Report webinar to hundreds of industry professionals on programmatic advertising for digital audio, called Programmatic Fast-Tracks Revenue Growth for Digital Audio. Click through for coverage and the webnar video. Continue Reading
DGital Media, which launched its nascent podcast network last week, has moved quickly to bolster its monetization capacity and executive leadership. WYD Media, an ad sales organization that specializes in spoken-word audio brands, will be folded into DGital. Continue Reading
As programmatic advertising tools increasingly play a part in audio advertising, Marketron has begun executing software-driven radio spot transactions. The company executed what it calls “the first ever real time programmatic spot buy in the radio industry” last week. We spoke with CEO Jeff Haley Continue Reading
Mary Meeker updated her yearly Internet Trends report at the ReCode conference yesterday. Meeker’s a venture capitalist at Kleiner Perkins Caufield & Byers, and she’s an expert at seeing the next big thing. In 2011 she predicted that online audio was the ‘next big thing.’ Continue Reading
Standard Media Index (SMI), released growth statistics for Internet radio advertising, charting strong gains for April and the first quarter of this year. The data apply to U.S. ad spending only. Continue Reading
Irish ad representation company Adforce.com announced today that it has signed with TuneIn to market TuneIn’s audience and inventory to key European markets. In its announement, Adforce.com promises to combine rich media and innovative audio formats. Continue Reading
Triton Digital announced today that it will represent XAPP ad inventory in JAX, the mobile advertising service created in january by XAPPmedia and jācapps, the Jacobs Media app development company. The deal pivots on XAPP technology called XAPP Ads. Continue Reading
Latest research released by Juniper Research projects that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year. Advertisers, drawn to the personalized and timely targetability that advertising on mobile devices offers, will drive spending on those devices to 44 per cent of total digital ad spend by 2019. RAIN CEO Jennifer Lane suggests a reinvention. Continue Reading