Mary Meeker updated her yearly Internet Trends report at the ReCode conference yesterday. Meeker’s a venture capitalist at Kleiner Perkins Caufield & Byers, and she’s an expert at seeing the next big thing. In 2011 she predicted that online audio was the ‘next big thing.’ Continue Reading
Latest research released by Juniper Research projects that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year. Advertisers, drawn to the personalized and timely targetability that advertising on mobile devices offers, will drive spending on those devices to 44 per cent of total digital ad spend by 2019. RAIN CEO Jennifer Lane suggests a reinvention. Continue Reading
In the UK last year, advertising revenue on commercial radio grew 7.2% in 2014, while in the US it shrank 1%. According to an article by Lucy Barrett at UK’s RAB, radio in that country is alive and well and thriving across all it’s platforms. Continue Reading
Recent info from Edison Research’s Share of Ear study puts listening to Internet radio/Music in the US, among persons 12+ at 11.6% of overall listening to all legitimate sources of audio. Right around the same time we were discussing this study at RAIN Summit Indy, similar information was being presented at the Nextrad.io conference hosted by RAIN friends James Cridland and Matt Deegan. RAIN will be examining the online audio marketplace in the UK and across Europe in November at RAIN Summit Europe which will take place in London on November 4th. Continue Reading
In this guest column, RAIN Enterprises CEO Jennifer Lane explains why it’s crucial to focus on digital platforms. Core spot revenue is still important to the industry, but recent news developments indicate that broadcasters would be well served to be aggressive in growing their share of the digital pie. Continue Reading
RAIN CEO Jennifer lane looks at SmartReach Digital, a full-service digital agency formed by Entercom, one of the largest broadcasters in the U.S., and staffed with a team of experienced digital marketers. The idea is new and innovative to radio, but one that has taken hold with newspapers, tv, and other locally driven media outlets. Continue Reading
At a recent neighborhood potluck someone asked me about my business. As usual, once I started talking about online audio, everyone at the table identified with Pandora. After a discussion of the types of stations they like to listen to on Pandora, one person mentioned the problem they’ve been having of hearing the same two ads over and over whenever they listen. Continue Reading
Bragging rights for best online station are up for grabs now, as RAIN prepares to award the Fifth Annual RAIN Internet Radio Awards. Presented by RAIN News, this self-nominated awards competition is open to all streaming stations – and it’s free to enter. Co-founder Jennifer Lane reviews the history of the RAIN Awards. Continue Reading
According to a Zipcar study released earlier this year, Millennials — that generational segment born after 1980 or so who are adults now — think that having a smartphone is a lot more important than having a car. Meanwhile, only 16% of persons over 35 would rather do without their phone than their car, and 40% of that age group put the car at the top of things they would not want to do without.
This wide discrepancy in the need to own a car has the auto industry back on its heels. It’s a sea change that has implications for all kinds of other business segments as well – including radio. Guest columnist Jennifer Lane proposes an opportunity for radio to engage with Millennials. Continue Reading
In 2011, NPR received an average weekly donation of just under ten bucks per listener per week. Guest contributor Jennifer Lane noticed that NPR announcers refer to donors as members, and realized that public radio is actually selling subscriptions, but calling it something else. What can music services learn from NPR? Continue Reading
Yesterday Amazon announced a new feature that allows Twitter users to add something to their Amazon shopping cart by replying to a tweet with the hashtag #amazoncart. “Add it now, buy it later” is Amazon’s slogan. In this guest column, Jennifer Lane suggests how radio stations can use this new program to their (and their advertisers’) advantage. Continue Reading
Big data, the term used for collections of data that are so big that special processing is needed in order to use it, is a key component of customized music services. Big data processing is important on the advertising side as well. Jennifer Lane thinks about the possibilities that big data can offer to streaming audio. Continue Reading