Nielsen launches Gracenote Audio On Demand for intelligent podcast search
Nielson is announcing a new vertical for its Gracenote division: Gracenote Audio On Demand. The company describes this as a comprehensive dataset which is “the catalog of reference driving podcast services with the ability to enhance navigation and discovery capabilities.” In other words, Gracenote is doing for podcasting what it has historically done for music — catalog the entire medium with metadata. In this case the dataset identifies and locates podcasts according to topics, personalities, and other criteria. Continue Reading