Growing Radio’s Digital Share Is The Answer

In this guest column, RAIN Enterprises CEO Jennifer Lane explains why it’s crucial to focus on digital platforms. Core spot revenue is still important to the industry, but recent news developments indicate that broadcasters would be well served to be aggressive in growing their share of the digital pie. Continue Reading

BIA/Kelsey: Online/digital powers local revenue growth

BIA/Kelsey today released its Annual U.S. Local Media Forecast for the next four years, with data covering 2012-2017. In it, two pillars of local-media revenue growth are identified: digital, and mobile. Traditional revenue (such as over-the-air and print) are forecast to remain essentially flat. RAIN spoke with BIA/Kelsey chief economist Mark Fratrik. Continue Reading