Advertising & Monetization 66

Jennifer Lane: Selling Mobile Audio

Posted on May 18, 2015 by Jennifer Lane

by Jennifer Lane

Latest research released by Juniper Research projects that annual global advertising spend on mobile devices is expected to reach $105 billion by 2019, up from an estimated $51 billion this year. Advertisers, drawn to the personalized and timely targetability that advertising on mobile devices offers, will drive spending on those devices to 44 per cent of total digital ad spend by 2019. RAIN CEO Jennifer Lane suggests a reinvention. Continue Reading →

James Cridland’s Weekly Links: VOX conference, and links from around the world

Posted on May 18, 2015 by Brad Hill

by James Cridland

James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: VOX conference; interesting events and articles from around the world. Continue Reading →

XAPPmedia raises $3.8-million to expand services, bringing total capitalization to $6.8-million

Posted on May 14, 2015 by Brad Hill

Ad technology company XAPPmedia announced the closing of a $3.8-million round of new capital funding. The private investors were not disclosed. After a previous funding round of $3-million, XAPP’s total funding now stands at $6.8-million. Continue Reading →

XAPPmedia updates streaming ad load report: more advertisers, lower load

Posted on May 14, 2015 by Brad Hill

XAPPmedia released a new edition of its ongoing study of streaming audio advertising, the Internet Radio Ad Load Report. In addition to updating data released in the first report, this edition (PDF here), which covers Q1 2015, is enhanced with… Continue Reading →

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AdsWizz names Gary Goodman president of its European business

Posted on May 12, 2015 by Brad Hill

Ad-tech company AdsWizz announced today that it has named Gary Goodman as President for Europe. Goodman joins AdsWizz from iVenture, where he served as CEO. Before that he was founder and CEO of MediaEquals, a media trading platform. Continue Reading →

James Cridland’s Weekly Links: From Canada — the glass is not half empty

Posted on May 11, 2015 by James Cridland

by James Cridland

James Cridland Weekly Links is a column by the U.K.’s radio futurologist. THIS WEEK: From Canadian Music Week…mor optimism in public panels, please. And great links from U.S., U.K., and Australia. Continue Reading →

Commercial Radio is Thriving in the UK

Posted on May 7, 2015 by Jennifer Lane

by Jennifer Lane

In the UK last year, advertising revenue on commercial radio grew 7.2% in 2014, while in the US it shrank 1%. According to an article by Lucy Barrett at UK’s RAB, radio in that country is alive and well and thriving across all it’s platforms. Continue Reading →

The opportunity and challenge of indie podcasting

Posted on May 6, 2015 by Brad Hill

The Download on Podcasts is a weekly feature sponsored by PodcastOne.

Making on-demand audio has become easy. Making money from audio is harder. A new wave of monetization solutions for new and independent bloggers signals a maturation of the podcast industry. Continue Reading →

SoundCloud unleashes podcast hosting for everyone, with aggressive pricing

Posted on May 6, 2015 by Anna Washenko

SoundCloud has taken its podcasting service out of beta and made it live for all users. The new podcast hosting additions include RSS feed distribution, embeddable podcast players, integration with social networks, and timed comments. Continue Reading →

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AudioBoom partners with WideOrbit for ad-injected monetization of podcasts

Posted on May 5, 2015 by Brad Hill

Media software company WideOrbit announced that audioBoom, the spoken-word, on-demand listening platform, has selected WO On Demand to monetize its podcasts. The technical solution injects pre-recorded advertisements into podcasts — a category which is dominated by host-read native advertising. Continue Reading →

AudioHQ promotes operations VP as sales team grows

Posted on May 5, 2015 by Anna Washenko

AudioHQ announced an internal promotion within its management. Brian Conlan has been promoted to senior vice president of sales and operations, reflecting growth of the AudioHQ sales team. Continue Reading →

Entercom CEO looks to programmatic in earnings call

Posted on May 5, 2015 by Brad Hill

During Entercom’s earnings call yesterday, CEO David Field responded to analyst questions about programmatic advertising. The topic did not arise during Entercom’s prepared statements; it was investors on the Entercom call who led the conversation toward programmatic. Continue Reading →