Triton digital announced today that it will represent XAPP Ads on Slacker Radio, adding a new business dimension to Triton’s repping of Slacker’s audio inventory. XAPP Ads are voice-activated audio commercials created by XAPPmedia. Continue Reading
Triton Digital announced today that it will represent XAPP ad inventory in JAX, the mobile advertising service created in january by XAPPmedia and jācapps, the Jacobs Media app development company. The deal pivots on XAPP technology called XAPP Ads. Continue Reading
Ad technology company XAPPmedia announced the closing of a $3.8-million round of new capital funding. The private investors were not disclosed. After a previous funding round of $3-million, XAPP’s total funding now stands at $6.8-million. Continue Reading
Ad-tech company XAPPmedia and mobile app developer jacapps have partnered to create JAX, a premium advertising service for the mobile audience. The alliance integrates voice-activated XAPP Ads into the jacapps mobile platform. Continue Reading
It’s Advertising Week in New York this week. Jennifer Lane was there, and attended a panel sponsored by XAPP Media featuring a discussion of online audio ad campaigns. Bryan Moffett of NPR, Brian Benedik of Spotify, and Cathy Csukas of AdLarge talked about the push to offer innovative opportunities to advertisers. Continue Reading
XAPPmedia announced its acquisition of a $3-million round of venture funding, led by Frank Raines, a co-founder and current Executive Chairman. The money will be invested in developing and distributing the company’s flagship product, XAPP Ads. Continue Reading
Today XAPPmedia, a leading audio ad technology company, will announce the launch of XAPP Ads, which the company describes as “the first interactive audio advertising service for Internet radio publishers.” RAIN got an advance look/listen, and chatted with XAPPmedia CEO Pat Higbie. Continue Reading