Ad-tech company AdsWizz announced today that it has named Gary Goodman as President for Europe. He will “continue to grow the Company’s European business and support its ambition to help publishers worldwide monetise digital audio,” according to the announcement.
Goodman joins AdsWizz from iVenture, where he served as CEO. Before that he was founder and CEO of MediaEquals, a media trading platform. He evangelizes the opportunities to marketers of digital audio advertising:
“Targeting the right ad, to the right consumer, on the right device, at the right time, presents a fantastic opportunity for advertisers to better interact and engage with audiences. The coming of age of digital audio monetization and its fast expansion into programmatic is both as exciting for the media industry as it is important for the advertising community.”
The President for Europe position is newly created, and Goodman will report to AdsWizz CEO Alexis van de Wyer. “Gary brings leadership to the European team and passion to help grow our customer business that is infectious,” said van de Wyer. “He has great experience and unique insight on the changing media landscape, as a publisher of digital media properties, advertisers of global brands and most recently innovator of digital media exchanges.”