Vadio, a startup at the crossroads of music and video, made some major announcements today. First, it has added two new industry experts to its leadership. Former Vevo CEO Rio Caraeff has joined Vadio’s board of advisers and former Sony executive Yair Landau will serve as the company’s COO. Second, Vadio has received $7.5 million in Series A funding.
Vadio’s tagline is “Radio worth watching.” Its specialty is adding music videos to streaming services. This intersection of music and video has been gaining traction in different ways. The most recent was Spotify announcing an interest in a video component in its 2014 financial results, but it’s not the only one. Tidal has promised exclusive music videos from some of its A-list owners. Vessel has launched a new network based on the windowing business model, which could ease the freemium concerns voiced by many artists. It’s definitely a space to watch.