Nielsen finds entertainment is of high value to connected car buyers
Nielsen published its latest insights on the outlook for connected cars. The high-tech vehicles are appealing for the cool factor; 60% of future auto intenders said they want one to experience emerging technologies. But the desire for entertainment on the road was a close second, at 58% of future auto intenders. In fact, the Nielsen results revealed that 36% of connected car users streamed audio every time they got in their vehicle during the second quarter of 2014. Continue Reading
