SoundHound has opened a new office in Boston and also announced several additions to its sales and marketing team. According to the press release, these steps are part of the sound recognition company’s efforts to solidify its presence for ad agencies and brands looking to connect with young music fans.
Bryce Weitzel, who was previously at Yahoo Entertainment, will be the director of ad solutions and integrated marketing. Gabrielle Mayer, who will serve as director of client services, joins SoundHound after five years at Pandora. Mary Ellen McKenna, who will be a senior account executive as well as the head of the new office. She previously opened Pandora’s Boston office and most recently worked at Rhythm New Media. The sales team is overseen by Cheryl Lucanegro, the vice president of advertising strategy and sales who also came to SoundHound after time at Pandora.