iHeartMedia in major partnership with Omnicom; we talk with Jeff Howard about the goals
iHeartMedia (formerly Clear Channel) has announced a partnership with Omnicom Media Group, the media services division of Omnicom Group, a leading global advertising company.
The deal gives each company special access to assets, information, and technology of the other. We spoke with Jeff Howard, President, National Sales at iHeartMedia. “We’re looking for companies that want to transform the industry,” he told RAIN News. Continue Reading